A good leader is someone who inspires positive, ongoing change by empowering their employees to work toward common objectives. Communication is the most powerful and effective means of doing so; this is how you align goals, build mutual trust, and overcome barriers to progress.
According to the Economist Intelligence Unit, poor communication is most often caused by differences in communication styles. 86% of employees and executives cite the lack of communication as the main cause of workplace failure and 28% of employees cite poor communication as the reason for missing deadlines. If you clearly identify your style of leadership and communication, you’ll get an idea of how you’re perceived across the organization as well as what changes need to be made in order to tailor your communication style to the needs of employees. Maybe you’re a highly authoritative leader with a clear vision, but the company requires more autonomy in order to make sure everything can operate smoothly. Maybe the exact opposite is required – too much leeway is given and as a result, goals, and motivations are disparate and clash with each other.
Equally important is the emotional intelligence of the communicator – can they communicate frankly and effectively while remaining transparent, empathetic, and accepting of feedback?
Gain a competitive edge in the marketplace and free up valuable time and resources to focus on growth and innovation.
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