Marketing your business doesn’t require a degree in marketing. There are simple time proven-strategies that can be used to help you succeed in your marketing endeavors. With enough strategizing, you can accomplish a lot without spending a fortune. And you can reduce your outsourced marketing bill if you already know what you want.
In 2023, a well-designed website will be all but mandatory for any business. Word of mouth spreads largely online, and social media is one of the best ways for new customers to learn about you and your business. Even so, eyeballs on the page aren’t helpful if they aren’t converting potential customers to your side. You need more than a well-designed, sharp-looking website. You need a highly effective website that will convert.
How do you know if your website is effective? There are some key metrics that can help you evaluate the effectiveness of your website. Here are three you should know:
- Overall traffic
You should start with tracking your overall traffic when determining the effectiveness of your website. Without this metric, you don’t know how well or badly your website is doing or what content works best for you.
- Traffic Source
Traffic source lets you know where your viewers come from. The three traffic sources are:
- Direct – Viewers type your URL directly into the browser.
- Referral – Viewers click a link from another page that brings them to your page.
- Organic – Viewers are brought to your page from a search engine.
Knowing these metrics will help you determine which is the most effective method to bring traffic to your site, and you can invest accordingly.
- Conversions
Conversions are not just about sales. They can also be newsletter subscriptions, live chat, and online inquiry forms. When deciding what type of conversions are crucial to your business, remember that some important conversions may not directly impact your revenue but are important in establishing your brand.
There are plenty of tools in the market to help you keep track of these metrics, such as Google Analytics, Kissmetrics, and Hubspot, just to name a few. There is no reason to be stuck with a less-effective website.
